Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
WeiterlesenThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
WeiterlesenChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
WeiterlesenProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
WeiterlesenOffers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
WeiterlesenFocuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. ...
WeiterlesenA perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
WeiterlesenThe marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
Weiterlesen